4 Extremely Encouraging Tips for Weary Job Hunters
Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour
People you know or have never met nevertheless are googl'ing you. Permit's face it, y'all're even google'ing yourself! At the stop of 2007, the Pew Internet Research Team found that 47% of people search for data about themselves online (Self-Googling), which was more than double 5 years agone. It's a pretty condom bet that percentage has climbed to over 50 or 60% by this year.
Some people might can information technology ego-surfing, merely it's actually a proficient practice to see what results come up for your name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or because they want to learn more about you. Hiring managers want to see if you take a make clean record in Google, which is your permanent record because every motion you make (yep even a blog comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Try doing information technology right now and see what y'all get.
There is no hiding from Google!
Google keeps track of merely about everything y'all do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the cyberspace, other people are talking about you lot, which means that Google has a complete film (most similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'southward children will exist able to find out everything about yous when they abound older. "Mom, look what I merely found out about Dad in Google." Your personal brand can't hide from Google. In that location is one major exception to this though.
Common names
If your name is common, such as Mike Smith, and so it will exist very difficult to ain your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. Y'all won't exist able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the top ten results, that may be achievable, if you lot either become very famous or work extremely hard at building content each and every day for your entire life. At the historic period of sixty you might find out that Google changed their algorithm and you'll lose all that difficult work. The point beingness is that you'll take to differentiate your name in social club to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that y'all change your proper name completely ;).
Celebrity names
Celebrities are very fortunate because they go mass media attending, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your weblog posts about these celebrities will never cease up on the superlative twenty results for their name unless you are Perez Hilton. If your proper name is the aforementioned as a celebrities, you are in big problem. Try searching for Christina Aquilera (21 meg results), Britney Spears (88 million), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't take any friends with these names, only fifty-fifty with C-level celebrities, you don't stand up a chance. If you are stuck with a glory proper noun, I advise that y'all build your brand around an expanse of your expertise or interest and connect it to your brand name.
Unique names
While growing upward, yous might take been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct proper name, you are able to easily dispense the results for your name on search engines. When you get to your loftier school reunion and see your friends, yous'll get the final express mirth because you can exist visible and control perceptions, while they simply cannot. When you lot Google your proper noun, whether you take results that reverberate your brand, you'll run across how hard information technology will be to rank high for it or non. Depending on the competition, it may have you a few days or a few months. Over time, if you work very hard, you lot'll own the pinnacle ten results for your proper name.
In my next post, I'll talk nearly what you tin can do to proceeds control over your Google results and allow your personal make shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/405478/4-extremely-encouraging-tips-for-weary-job-hunters
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